The complete guide to selling on Takealot V2

Want to start a real e-commerce business in South Africa — but don’t know where to begin?

You’re in the right place.

Takealot is South Africa’s biggest marketplace, and this course is your complete A-to-Z guide to launching a profitable business using Takealot (without needing a website, warehouse, or even your own product yet).

Whether you're a complete beginner or have tried before without results — this is the only course in South Africa that walks you through the entire journey in plain English.

🎓 Here’s exactly what you’ll learn inside:

📍 MODULE 1: Welcome + Business Model Basics

• How the Takealot business model works (and why it’s perfect for beginners)
• Why anyone can do this — even if you don’t have a product or idea yet
• How this model compares to Amazon FBA and dropshipping

🔍 MODULE 2: Product Research (How to Find Winning Products)

How to find products that are already selling well using platforms like:

• Etsy
• Kickstarter
• Pinterest
• Amazon
• Google Trends
• Shopify stores

• How to spot upcoming trends before they blow up
• Which tools to use: JungleScout, Pexda, Thieve, AliShark (with live walkthroughs)
• What to avoid: banned categories, dangerous goods, and low-margin products
• SA laws & restrictions you must know before listing a product
• How to use Facebook Ads just for product research

🌍 MODULE 3: Sourcing & Manufacturing

• A full tour of Alibaba and how to find the right suppliers
• The difference between a factory and a trading company
• How to write your first message to a supplier (with a copy-paste template)
• How to order and evaluate a sample like a pro
• Understanding quality inspections and packaging requirements
• Where to design your logo and product packaging
• How to use 1688 (China’s secret supplier platform)
• What fees to expect before placing your first bulk order
• How to use sourcing agents (and when to use one)
• Payment methods, risks, and how to avoid scams

🚢 MODULE 4: Shipping & Importing to South Africa

• How shipping from China really works (step-by-step)
• What customs, duties, and taxes you need to prepare for
• Understanding Incoterms (FOB, EXW, etc.)
• How to work with freight forwarders
• What documents SARS and Takealot will require
• How to calculate your real landed cost

🛒 MODULE 5: Listing & Selling on Takealot

• How to register as a Takealot seller (with tips to speed up onboarding)
• How to upload and list your product with the correct identifiers (GTINs, barcodes, etc.)
• Takealot’s Fulfilment process explained: how FBD (Fulfilled by Takealot) works
• How to craft product listings that convert (title, bullet points, photos, and pricing)
• How to unlock Daily Deals and Sponsored Product Ads
• Setting up promotions and boosting your product to page 1
• What to do after your first sale
• How to grow your Takealot brand without relying on reviews
• Understanding the Takealot algorithm and how to “hack” visibility

📢 MODULE 6: Facebook Ads for E-Commerce (Bonus)

• The basics of Facebook Ads — even if you’ve never run one before
• How to test products with low budget ads
• How to find your audience using interest and behaviour targeting
• How to retarget people who visit your product page but don’t buy
• Campaign structure, copywriting tips, and ad examples that work
• Over 15 training videos showing exactly how to set up winning campaigns